Non-Examination Assessment Brief

Brief;

Requirements of the brief

You work for an in-house print production company within an advertising agency. You have been given the task of producing a campaign of four full page magazine adverts to promote a new takeaway food delivery service.

Summary of brief requirements;

- Statement of intent (approximately 350 words)*.

- Magazine adverts; The client has insisted that each advert must have a different main image, with at least two different setting and at least two different models used across the four adverts.

- Location of adverts; The adverts are to be placed in regional magazines and the content should reflect.

- Client target audience; 16-25, mass market, male and female demographic in a defined geographical location.

This new takeaway food delivery service - YourFood - wants to be defined by its regional and youthful brand identity**.

All four adverts must contribute to a strong and consistent brand identity, using the same slogan/ tagline.

The adverts should use techniques - such as intertextuality, generic hybridility, humour or emotional appeal - that engage the target audience and make the adverts memorable.

Your finished realisations of the four adverts must be presented as A4 prints, with the image scaled down as necessary to preserve the correct magazine page ratio.

Your magazines adverts must adhere to the rules of the Advertising Standards Authority (ASA) https:/www.asa.org.uk/

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* A statement of intent document needs to be completed as part of each OCR set brief. Learners need to complete a Statement of Intent document to outline the ways in which they propose to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of their chosen set brief.

** 'Brand Identity' is taken to mean what is communicated about the brand by its name, logo, product, packaging and advertising.

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Production Detail

The production must include (as a minimum):

At least four different main images. All images must be original across the four adverts to fit the brand identity and the four conventions of magazine adverts.

Editing of adverts (including photos, text, graphics, typography, and layout) to fit the brand identity and the conventions of magazine adverts.

At least two characters representing at least two different social groups across the four adverts.

Written text including product name and a slogan/ tagline that expresses the brand identity.

Appropriate consideration of where the adverts will be displayed.

Adherence to the rules of the ASA.